Barbie takes over the silver screen!

The Barbie movie, which premiered last week, has captured Finland in a pink enthusiasm that has been reflected in the movie’s audience, social media, and news. The film attracted over 70 000 audience on its opening weekend, putting it firmly at the top of the list of this year’s best opening weekends in Finland. Globally, Barbie and director Greta Gerwig made history, with the film grossing over $350 million in its opening weekend, a record debut for a female director.

The Barbie movie created an unprecedented buzz even before its premiere and has managed to meet and exceed expectations, receiving critical acclaim.

“The film surprised positively and was an entertaining in every respect, and it succeeded to be also poignant in the midst of the fast-paced pink blast.” 4/5
Culture and Party Team, Toyrock Oy

The Barbie movie has had a positive impact on sales of Barbie dolls and various pink products and we believe that pink mania will take this decades-old favourite to a whole new level! Read more about the news from Yle here (in Finnish).